The government established Singapore Pools in 1968 to counter illegal gambling activities and provide a trusted, safe avenue for betting. Its profits are channeled back to Tote Board to fund worthy causes that benefit the lives of Singaporeans. However, the company’s business model is undergoing disruption as the gaming industry becomes increasingly digitalised. As such, it has embarked on a digitalisation journey to stay competitive and continue providing a seamless betting experience for its customers.
A key initiative is to migrate its on-premises applications monitoring system to Oracle Cloud Infrastructure (OCI). With OCI, Singapore Pools has greater visibility and automation of application performance issues through a single dashboard. This allows the company to quickly and accurately identify complex issues and reduce troubleshooting time. It also ensures its applications run in a secure, high-performance environment and helps improve customer experiences.
Moreover, the company has partnered with IGT to deploy its new lottery central system, which will enable them to offer more sports betting options for its customers. This includes live betting and live-streaming of events, allowing bettors to watch live games and place bets on them. Furthermore, the company’s new central system will allow Singapore Pools to expand its lottery offerings and attract more players.
Another important initiative is to strengthen its cyber security capabilities to protect itself against external threats. Its employees are encouraged to use a strong password, avoid public Wi-Fi, and never respond to unsolicited emails. In addition, the company has been running regular anti-phishing campaigns and training its staff on how to recognise suspicious activity.
The Singapore pools online sportsbook offers commendable odds on a variety of sports betting events and is compatible with a wide range of devices. Users can bet on their favorite football and motor racing events, and watch these games live as they are happening. This makes the experience even more exciting for bettors.