The Singapore pools online sportsbook has mobile apps that are compatible with iOS and Android gizmos. These can be used to make wagering bets for football, motor racing, horse racing and more. The sportsbook also offers high odds on the games it covers, which gives bettors an exciting betting experience. Its customer support channels are accessible via email and telephone.
Founded in 1968, Singapore Pools was established by the Government to provide safe and trusted betting to counter illegal gambling activities. Its profits are channelled to the Tote Board, which is a not-for-profit organisation that funds worthy causes that benefit the community.
Yeo led a team that transformed the company into a leading digital player, with new digital channels and a seamless customer experience that has resulted in higher brand awareness and improved customer retention. His leadership style has helped create a work environment that is enabling and challenging, encouraging staff to think creatively and come up with innovative solutions to meet customers’ needs.
To ensure the highest standards of safety and security, he worked with the management team to align all initiatives to the business strategy. This included creating forums where employees could share ideas and opinions, which were incorporated into the company’s ongoing strategies. He also pushed for a more holistic approach to customer service, which has made Singapore Pools one of the most sought-after employers in Singapore.
The company has an employee satisfaction rating of 90 per cent, which is above the industry average of 85 per cent. This was achieved through a wide range of workplace practices, including a strong focus on employee development and career progression. In addition, it has an exemplary record of protecting its staff against occupational injuries and illnesses.
In recent years, it has expanded its social impact efforts by supporting community groups with its iShine Volunteers platform, a centralized platform that allows users to search for available volunteering opportunities and book their appointments. In August, it launched a dedicated iShine mobile app for volunteers to enhance the overall iShine experience.
The company is committed to being a responsible gaming operator and has implemented measures to reduce its harms, such as setting a minimum age of 18 for TOTO purchases, introducing an independent advisory panel, and working with the National Crime Prevention Council to dovetail responsible gaming messaging into anti-illegal gambling messages. It has also introduced the iTOTO and Group TOTO products, which allow players to share their bets with others.
The company has also launched iShine Cloud, a collaboration between Singapore Pools and the National Council of Social Service to offer a suite of social service sector-specific software through a secure cloud-based platform at a subsidised rate. It has already onboarded 31 charities and is aiming to scale up the solution in the future. The company is also experimenting with automation through the use of artificial intelligence (AI) and machine learning. This will help it to improve efficiency by automating manual processes and improving customer experience.