SG Pools is an online gambling website that provides its users with a safe and secure environment in which they can place their bets. As a member of the World Lottery Association, the company adheres to stringent operating standards and offers fair and transparent conditions to its players. In addition, SG Pools places strong emphasis on responsible gambling with 24/7 customer support available to answer queries and offer assistance. Furthermore, the site provides a variety of deposit and withdrawal options.
Aside from its sports betting, Singapore Pools also offers its customers an opportunity to place bets on other events. These include horse races, football matches, and lottery games. They also offer their customers a variety of payment methods, including bank link, eNETS, and cash at their branches. However, there are some transaction fees involved, especially for deposits through bank links and eNETS. Moreover, customers can choose to make payments in either the English or Malay language.
In order to improve its operations and customer experience, the company decided to adopt a digital transformation strategy. Yeo explains that this was the first step in moving Singapore Pools away from a legacy organisation to one that is more agile and digitally empowered.
To do this, Yeo’s team began by transforming the customer touchpoints. They started by making the company’s website more user-friendly and mobile. Next, they launched an app to allow customers to onboard and manage their accounts and bets.
Finally, they implemented Oracle Cloud Infrastructure to monitor their applications. This helped them improve performance and increase availability, thereby reducing troubleshooting time. In the end, this enabled them to deliver a smoother and more reliable betting experience for their customers.
In addition to implementing these technology solutions, the company also focused on training its staff to ensure that they are well-equipped to handle the risks and challenges of a digital business. They also worked closely with the Crime Prevention Council to help educate Singaporeans on safer gambling. This collaboration demonstrates the company’s commitment to being a “Company for Good,” which is a key aspect of their strategy. By doing so, they hope to help curb illegal gambling activity in the country.